Deciding which website platform you should use for your business can be a minefield. There are plenty of options on the market so you won’t be short of choices, but which one is best for you? The answer to this question depends on several factors, including how tech-savvy you are, and what your goal is for your website. For example, if you plan to drive traffic to your site for marketing purposes, you will need a platform that makes it easy to meet this end.
Here are three questions to ask yourself when deciding what the best website platform for your investment company is.
What Is Your Website Goal?
Before you start considering which website platform to use, you must have a clear understanding of what you want to achieve with your website, and who you want to target with it?
For example, if your goal is to attract sellers and source property leads, you will likely want a platform that can support lead tools such as a tracking system, or virtual receptionist. If you already have a strong base on your existing social media, such as Facebook, it also makes sense to opt for a platform where you can incorporate tools such as Facebook pixels.
If your goal is to build your brand and achieve a variety of things from your website, it probably makes more sense to utilize a flexible platform such as WordPress or Squarespace, that allow you to build upon existing content and expand your site easily.
How Tech Savvy Are You?
If you are extremely familiar with website design and coding, you’ll probably feel comfortable enough to go ahead and build your own customized website geared toward your business. Of course, for a lot of people, building a website is like speaking a foreign language.
Although you can hire people to build your website for you, it’s important to remember that if you need to go back in at any point or update it, you will need to hire someone to do that again.
If you aren’t very tech literate and the thought of building a website fills you with dread, it’s probably best to opt for a platform that is user-friendly and offers tech support, such as a ready to go, plug and play platform.
There are many options on the market, including platforms that are designed specifically for investors. These types of platforms can be the easiest way to get started and require minimal knowledge to get a good result.
How Much Time Do You Have?
Building a website is one thing, but maintaining and updating it is a whole other time-consuming ball game. If you’re interested in updating your content often and capturing leads and traffic, you might find that you don’t have enough time in the day to keep up.
It’s crucial to think of your website as a virtual shop front. The platform that you decide on should cater to this, and help you achieve your goal. If you see the benefit of adding an SEO optimized blog to your website, but you aren’t sure if you have the time (or the inclination) to write the content for it, it’s best to either hire someone else to do it for you or scrap the idea altogether.
If you need the ability to edit your site, but don’t have a lot of time to dedicate to it, ready-made platforms like Squarespace or Wix can be worth their weight in gold. If you are a quick learner and not intimidated by building a more custom website, you could opt for a platform such as WordPress.
Deciding which website platform is the best for your investment business depends on many things. By sitting down and evaluating your business needs and how you want your website to work for you, you can narrow down your options and make an informed decision.