Social media and real estate investing look like parallel lines on the surface but social media is a very powerful tool and you can use it or hack it to unlock your real estate investing efforts. But you don’t have to rush into creating a social media account yet (hold your horses!!), take time out to analyze your audience and where they spend most of their time online and aggressively invest in it.
For instance, if you are looking for millennials and gen Z looking to rent their first apartment, you might consider creating TikTok, Instagram and Twitter accounts as these platforms provide you direct access to this demographic. In this blog post, we’d talk about how you can use social media for your real estate investing and how it is important to real estate investing.
How Important Is Social Media
The world is increasingly digital and only God knows what the next innovation that will change the future of mankind will be? Social media has given businesses a window to see where their customers are and what a day in their life might look like. Social Media and Real estate investing is a good way to highlight how social media is increasing access:
- Access to Potential sellers and buyers: Social media gives you access to people who might be selling their houses or looking to rent or purchase a property. You can explore people like this using hashtags and location search.
- Understand trends: You can explore trends and have firsthand information about an area you are looking at or a property you are looking to invest in.
- Engage with fellow professionals: Even if you are in different locations you can engage with other professionals who can give you insight on how the real estate climate in their location is.
How can you use Social Media for Real Estate Investing
Here are a few tips on how to leverage social media for real estate investing:
- Use Hashtags: If you’re looking to buy or sell a property, you can use hashtags to ensure your message gets to your target audience. for instance you want to flip a house in Texas, you can use a hashtag like #housesintexas to ensure people looking for housing in Texas get to see it.
- Define Your Messaging: You should define the kind of content you push to your audience and how they engage with it.
- Run Ads: You can either choose to run organic campaigns that require you to reach out to your audience normally without spending on ads or choose to run targeted ads that get you right in the face of your audience.
- Be consistent: One way of being successful on Social Media is consistency. You have to regularly deliver content that your audience finds relatable and can engage with. If this is difficult for you to do, you can contract it out.
- Skip Tracing: I think this blog post will be unfinished if we discuss skip tracing, with social media you can look for properties in your target areas, ask questions and get responses. You can do a name search on LinkedIn, Google, or Facebook and share the list of leads you’ve generated with Need to Skip to help you skip trace. Social media can be a very versatile tool for skip tracing if properly deployed.
In excelling at social media, One key thing is understanding it and the audience you are looking to interact with. This informs how you engage on it and affects every other real estate investments you make on it.