You have likely heard the saying: “dress the part” before. However, being a real estate professional doesn’t always come with an established dress code. It doesn’t mean that the clothes you choose will not influence your career. On the contrary, first impressions – including how you dress – can make or break a real estate deal.
So, what kind of clothes should you wear as a real estate professional? Here are a few tips on what to pick in your wardrobe and what to leave behind to dress the part of a successful professional.
- Dress for your audience
Real estate jobs come in many shapes and circumstances. Maybe you sell slinky commercial buildings in the heart of a big city. Or on the contrary, your principal business may come from farmland in a rural area. Most of your clients may be millionaires looking for mansions, or you deal with a lot of foreclosures which have seen better days. You may be spending a lot of time in your office, or on the contrary on the field.
Either way, your scope of work may be very different from one day to the next, and your clients have different expectations. Dressing the part as a real estate professional involves, first and foremost, knowing your audience. You don’t want to walk through the fields in a business suit any more than to show up at an important meeting with high-end clients in the same clothes you would be wearing to show a run-down foreclosure who may require exploring the attic.
When deciding what to wear that day, check your agenda first and bring a change of clothes with you if you will be attending to different tasks and won’t have time to stop on the way.
- Keep it professional
Real estate pros may have a particular relationship with their clients, but they should remain professional at all times. Avoid anything too casual, like athleisure clothing, or too revealing, like mini-skirt or tank tops.
First and foremost, no matter what kind of clothes you will be wearing that day, make sure that they are clean, pressed, and fit well. Even you will be walking through the snow to inspect a rural property that day; it is no excuse to show up in a wrinkled shirt on which you inadvertently spilled your morning coffee.
It is a good idea to carry a spare shirt and some stain remover to go in your car or your purse to prevent a last-minute disaster. You may also want to invest in a hand steamer to look presentable in a pinch. Finally, getting your clothes hemmed and tailored will ensure that you always look your best.
Clothing rental subscriptions can help you maintain an up-to-date closet without breaking the bank.
- Details matter
When it comes to first impressions, there is no way around personal hygiene. Even if you wear the most expensive designers’ clothes and the fanciest car, it will come down to nothing without appropriate grooming. A neat haircut and a polished manicure will do wonders to look professional in any circumstances.
Go for more conservative and neutral options that will always match your look and offer the most neutral backdrop depending on your circumstances.