Promotional videos are all the rage when it comes to promoting your real estate investing business. It is an excellent way to reinforce your branding and reach out to potential clients and investors.
However, sitting in front of the camera for the first time can be intimidating. You will need the appropriate website platform for your investment company, as well as the right content to attract viewers.
Where should you start? If you want to use this new media to your advantage, here are ten videos you will want to make to promote your real estate investing brand.
Real estate investors often don’t have the time and ability to visit each property in person. Many of them live far away, and most have a full-time job. A video listing such as this commercial retail space allows investors to get a better idea of what kind of property you are dealing with.
Interviewing former clients and investors
Satisfied clients and investors are your best publicity. Set up a short interview with people who have worked with you before so that clients who are on the fence can get a taste of what investing with you could be like.
Introducing your partners
As a real estate investing business, you likely work with many different actors that take part in the transaction, from loan officers to contractors. Potential clients will appreciate knowing more about how you work and who you work with.
Tell your story
Investing in real estate is primarily based on trust. If you want your clients to trust you, what better way than to create a short YouTube video about yourself, your success stories, and how you got where you are now.
Real estate investing whiteboard videos
Whiteboard videos such as this one require very little material. They are an excellent way to cover topics that may be of interest to your investors and establish yourself as knowledgeable in the matter.
Investing case study
When a particularly successful deal closes, use it to your advantage. Make a YouTube video showing the ins and outs of how it came together and how potential investors can achieve the same results.
Q&A streaming session
Even accomplished investors often have questions. Organize a Q&A session and stream out as you answer their interrogations and maybe calm their worries about a specific point.
Introduce your neighborhood
In real estate, location is everything. It is particularly true when it comes to real estate investing. Your clients may not be familiar with the area you are servicing. It is up to you to convince them to spend their hard-earned money in the neighborhood. And what better way to do so, but to explain on YouTube why it has the best potential and added value?
End-of-the-year recap videos
As the year comes to an end, it is the perfect time to get on the highlights of the past year. Talk about your achievements, the things you want to improve, as well as your objectives for the new year. Your clients and potential investors will appreciate getting a rundown of what you have been up to in the past 12 months.
How-to and tips on investing
What do you do when you want an answer to a question? You Google it, of course! Videos have been ranking higher and higher in results in recent years. It is an excellent way to bring new eyes to your real estate investing company. A short video explaining common issues in real estate investment is worth a thousand words. It also pays off to film a brief recap of some of your most detailed blog posts.